The 1500 sq ft. cut out store, Shirrin Design and Co, opened its doors on 14th December. Acoustic in its style, the store offers occasion as well as ready to wear dresses, suits, accessories for both men and women. Shirrin’s style speaks of soft grace, confident subtlety & inherited class. Her eloquent and sharp designs are truly eclectic inspired by craftsmanship which has propelled her label into an emerging fashion brand to reckon with. Her garments are extremely contemporary and understated with a keen focus on wearability, comfort and style, for both men & women.
Guests including Zoya Akhtar, Sangeeta Bijlani , Yasmin Karachiwala , Rakesh Roshan, Sanjay Gupta , Deepshika Deshmukh, Sonali Kulkarni, Rohit Roy, Ronit Roy, Aakansha Puri , Walushcha Dsouza , Aditi Gowitrikar amongst others were seen admiring the presentation while savouring cocktails and hors d’oeuvres.
The store offers best bespoke fashion and design advice, themed concepts for ensembles and is also the one stop point for wedding trousseaus and exquisite wardrobe must-haves for other celebratory occasions. The store’s interiors and the designs are a perfect amalgamation which makes it look like a piece of art.
Shirrin’s AW 16 collection is a mix combination of colour tones and sharp designs. Pure fabrics, subtle colours, chic silhouettes mixed with subtle prints, surprising embellishments and passionate attention to detailing and creative ingenuity making her designs completely wardrobe . Being an inspired collection by the revival of Neoclassicism which was a part of the Roman era touches of gold, copper, ivory and cream form a part of the aesthetic palette and also exquisite embroidery is comprehended on silhouettes.
About Shirrin – Started her career as a design apprentice at Anjasan, Shirrin Shah soon ventured into fashion retailing under the label “Amber and Shirrin”. After years of successful professional association. Shirrin made her individual fashion journey by launching her own label “SHIRRIN”. She made her way to the Royal Fables in 2014 in the august presence of over 100 royals from royal families across the country. She caters to male and female clientele both in India and abroad covering United States, Canada, United Kingdom & Middle East.